10 Most Important Meta Tags You Need to Know for SEO
Some tags are vital for SEO. Others have little or no impact on rankings. Here's every type of meta tag you need to know about.
Meta Descriptions for SEO, How to Maximize Clicks by @johnelincoln
Meta descriptions are very important for SEO. While they are not a ranking factor, they do play a big role in click through rate. In this video JOhn discusses what a meta description is and goes into detail to cover:
1. Meta Description Lengths
2. Where to Place the Meta Description
3. Main Goals of the Meta Description
4. What to Avoid
5. Elements That Are Not a Ranking Factor
6. How to Correctly Use Keywords
Leave a comment below and let us know how these tips worked for you!
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How Google Wants You to Create Meta Descriptions
How Google wants you to create meta descriptions. Have you ever done a search on Google and notice for each result there is a title and a description? That description is called the meta description. Usually a website creates one for each and every single page on the website, but sometimes they don’t. And search engines can use yours if you provide one, or they can come up with their own for each of your webpages if you don’t provide one. So what makes an ideal meta description?
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Well, let’s see what Google has to say. As you can see here, Google gives quite a bit of feedback.
First, they don’t want you to just list keywords in your meta description. Here’s the example of what Google doesn’t like. As you can see they’re just listing tones and tones of different keywords. That’s really not what they like.
Second, Google doesn’t want you to use the same meta description on each page. Such as this one. If you use this description on each and every single page, it doesn’t really help Google know how one page is different than another.
Third, they don’t want you to just summarize the page. Here’s a summary example that Google provided. And the issue is, if you just use the summary, it doesn’t really provide much value. They can figure that out on their own. You got to make it more compelling.
Fourth, don’t make your meta description too short. And here’s the example of a short meta description. It’s so short that people really aren’t going to know what they’re going to get when they click on your listing. And if they don’t know what they’re going to get, do you think they’re going to click? Well, some may, but a lot won’t. So if you follow Google’s rules you’ll create an amazing meta description, right? Well, it helps you, but it doesn’t really give you enough information to separate yourself from the crowd.
Now, here’s some data that we have on what creates amazing meta description. Keep in mind with our Ubersuggest tool, we track over 900 million domains and we’re looking at things like click through rates and rankings. So we see patterns.
So this data here is from those patterns. And when I break down this data, you’ll notice that the percentage gains you get from implementing one or two or three of these tactics isn’t that much. But if you implement a lot of them, all those small percentages will add up and that’s enough for you to win.
So let’s dive into the data. You can get roughly a 3.4% higher click through rate for meta description tags that are roughly 119 characters to 135 characters. We found that descriptions that are too long or too short don’t get as many clicks. And you can get up to a 5.7% increase in click throughs when the exact query that someone is searching for is also in your meta description.
Makes sense, right? Someone searching for something, they see it within your title, the description as well, even your url, it all helps. Power words increase click throughs by roughly 2.18% when you add them to the meta description.
A great example of a power is effortless, such as check out these seven effortless ways to boost your rankings. If you implement at least three of them, you should see quick results. Hopefully that helps you use power words and implement it into your meta descriptions. You can also get roughly a 2 to a 3% higher click through rate for meta descriptions that contain emotions versus ones that don’t have emotions.
And the simple one, if you add a meta description versus not having one at all, keep in mind if you don’t have one, search engines can just pull it from your site or make up their own. But what we found is websites that have a meta description no matter what it is, what it says, how short or how long it is, or whether it has a keyword or not, they get roughly a 5.8% higher click through rate versus ones that don’t even have meta descriptions.
So make sure you come up with a meta description for each and every single page. As I mentioned, I know the percentages aren’t that big, but every little bit adds up. The slightest difference could mean a few extra spots in your rankings. Now, we have tons of data on this kind of stuff, not just for meta descriptions, but title tags, URLs, even on-page SEO, link building.
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What is Technical SEO and Why is it Important? – 4.1. SEO Course by Ahrefs
In lesson 4.1 of our SEO basics course, you’ll learn what technical SEO is and why it’s important.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
Technical SEO tutorials ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tThwk2t057HdK9hMLKd5k8
[Tool] Ahrefs Webmaster Tools ► https://ahrefs.com/webmaster-tools
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Technical SEO is the process of optimizing your website to help search engines find, understand, and index your pages.
Technical SEO is important because if search engines can’t properly access, read, understand, or index your pages, then you won’t rank or even be found for that matter.
To avoid technical SEO mistakes like removing yourself from Google’s index, there are five things you should understand:
► Noindex meta tag
► Robots.txt
► Sitemaps
► Redirects
► Canonical tags
These are the foundational things that are good to know when it comes to indexing. You’ll learn what each thing is, why they’re important and how to get it done right.
Timestamps:
0:58 Noindex meta tag
2:14 Robots.txt
4:31 Sitemaps
5:12 Redirects
5:50 Canonical tag
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10 Title Tag Tweaks That’ll Boost Your SEO Traffic
Wouldn’t it be great if you can just make small tweaks to your websites and increase your SEO traffic. Well, there are small tweaks that you can make that have a big impact. Today I’m going to break down 10 title tag tweaks that will boost your SEO traffic.
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There’s something that you need to know about SEO. It’s all about marginal gains. One thing isn’t going to get you that silver bullet or give you that sort of bullet so you can just beat all your competitors. It’s a lot of little things that really add up.
And title tags are one of those little things that really adds up, and I’m going to show you how to tweak them to get the most amount of traffic. And then I’m going to show you 10 tweaks that you can make with your title tag to really boost your SEO traffic.
Google’s using user metrics. It’s not just about how many backlinks you have or how good your site code is. If your copy is more appealing people are going to click read through and then go to your website.
So how do you get more clicks at scale? Because you may not have the Twitter following that I do or some of the other people do, but there still must be ways. And I’m actually going to break down 10 ways you can get more clicks through your title tags and modify them without having big Twitter followers, and telling people, hey, go click on my results.
This formula that I’m going to give you is a longterm solution to get those clicks. So that way you can rank higher without building more links or optimizing your code. So let me break down 10 hacks for you.
The first title change that you can make is start making your title tags questions.
Now I wouldn’t recommend doing 15 word title tags because that’s not enough room to put in keywords. But you can do 30, 40 characters. Once you start going 50, 60 characters we actually see less click through rate even though you can put in more keywords.
We also see a 45% increase in click through rate when they exact query is in the URL.
Power words are like effortless, simple, gorgeous, anything that just describes what you’re trying to get across. And the more power words that you use or adjectives, the better off you’re going to be.
You also can see a 17.3% higher click-through rate for titles that contained emotions versus ones that did not contain emotions. So the more emotion that you can convey the better off you’re going to do.
And here’s one of my favorite ones, a 5.8% higher CTR. If you have a meta-description. This is one of my favorite ones because it’s super simple. A lot of people don’t add meta descriptions to their page. Believe it or not, I know that sounds crazy but it’s true.
And titles with years tend to generate a 4.9% higher click through rate. For example if I have an article that is how to start a blog. If I put how to start a blog in 2025, assuming the years 2025, then it can generate more clicks versus if the year’s not there.
And evoking curiosity can increase your click through rate by roughly 5.9%.
Titles that resemble education have 10.4% more clicks. Although that’s probably not that educational or like how to rank number one on Google. How to install a toilet. Those are all examples of educational, informational articles.
And my last tip for you is look at the people who are running ads and look at their copy. Because those people have to optimize for quality score.
Google wants them to have high clicks because Google makes money on a cost per click. So if their titles suck, they don’t get tons of clicks which doesn’t make Google as much money.
So learn from them because that ad copy can help you generate better titles. And once you make these changes you have to give it roughly 30 days before you really start seeing results. So you have to be patient.
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https://youtu.be/K2d4BLtQLR0