How to Write Excellent Subject Lines for Your Outreach Emails
Terrible subject lines are one of the top reasons why digital PR campaigns don't earn links. Learn how to write a subject line that actually gets opened.
Email Marketing Tutorial: How to Write Catchy Email Subject Lines
Email marketing can be tough. But sending an effective cold email is easier than you think. Download the Sizzling Hot Guide to Cold Sales Emails and master the email marketing techniques! https://pxle.me/TlBJk4TF. Check out NetHunt CRM to send out email campaigns and drip campaigns straight from your Gmail Inbox. https://pxle.me/Ng7oJ8_n
Download a Beginner’s Guide to Sales Follow Up Emails: https://pxle.me/1CFOgl-6
Check out more email marketing tutorials and tips in the articles below:
– How to Make Sure Your Emails Don’t Go to Spam https://pxle.me/ivM_bAjq
– How to End a Professional Email [+ 44 Examples] https://pxle.me/9feSbiNI
– How to Quickly Find a Contact Email Address https://pxle.me/eZA3sF7F
– 5 Sales Follow-up Email Templates You Can’t Help But Read https://pxle.me/BUOGHTLS
– How to Make a Sales Pitch [+ Most Effective Samples] https://pxle.me/5Oo32Nog
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Ever get the feeling that your marketing emails are being completely ignored? Did you know that as many as 69% of emails are sent straight to spam based on the subject line alone?
The truth is that you could send the best email in the world, revealing all the secrets of the universe, and nobody would read it if it doesn’t have a catchy subject line. So watch this email marketing tutorial on how to write an email that gets opened and what are the best email subject lines examples.
#emailmarketing #email #NetHuntCRM
Email Subject Line Best Practices for Outreach
There’s no place as important for grabbing attention than the subject line. When doing cold outreach, it’s important to get your subject line dialed in in order to stand out in the inbox. In this post, we get into some best practices that’ll make you more effective when pitching.
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5 Surprising Cold Emails Subject Line Tips to Increase Open Rate by 93%
Be sure to download Marc’s incredible e-book on “25 Tips to Crush Your Sales Goal!” Just go here to get the e-book instantly: http://www.marcwayshak.com/opt1/
Cold Emails Subject Line Tip #1: Keep it under five words.
This is so simple, but the data shows that as cold emails subject lines get longer and longer, open rates go lower and lower. That doesn’t mean you have to write one-word cold emails subject lines, but you should keep them under five words.
Cold Emails Subject Line Tip #2: Avoid salesy language.
When writing cold emails subject lines, put yourself in your prospects’ shoes. They receive a flood of sales emails every day. What does sales language look like from their perspective? Phrases like, “Hey, can you chat?” are so salesy that they sound like, “Hey, can I take value from you?”
Cold Emails Subject Line Tip #3: Watch out for SPAM filter words.This was a big area of improvement for our business. We’re in a space where we naturally use words like “sales” and “opportunity pipeline” — but in the context of cold emails subject lines, these words come across as spammy.
Cold Emails Subject Line Tip #4: Reference a common contact.
Referencing a common contact in your cold emails subject line doesn’t have to be about referencing a person — it could also be a company, a school, or some other common connection. If you have some kind of commonality shared with your prospect, reference it right in the subject line. Your open rate is going to be way higher as a result.
Cold Emails Subject Line Tip #5: A/B split test subjects.
An A/B split test is where you use two different subject lines to test which one has the best open rate. There are now lots of programs and plugins such as Yesware that you can use to understand the open rates of the different emails you send. The key is to split test one subject line versus another.
Cold Emails Subject Line Bonus Tip #1: Send at 7AM or 8PM.
This is a little outside of what salespeople often do, which is exactly why it’s so effective. Most salespeople are sending cold emails between 9AM and 11AM or 1PM and 4PM. As a result, inbox competition is at its highest during those times.
Cold Emails Subject Line Bonus Tip #2: Test your email deliverability.
This is pretty technical, but stick with me. There are ways to test the deliverability of your emails to make sure that they’re likely to get through to your prospects. MailTester.com is one example. If you send MailTester a test email, it will tell you if there are any issues with the deliverability of that email.
Cold Emails Subject Line Bonus Tip #3: There are no long-term rules.
This is key. Whatever is hot and trendy in cold emails subject lines at the moment is likely to be history a couple of months or a year from now. So you’ve got to constantly be testing new approaches, trying different ideas, and consistently split testing your cold emails subject lines to measure open rates.
So there you have it. Now you know 5 surprising cold emails subject line tips to increase open rate by 93%. I want to hear from you. Which of these ideas did you find most useful? Be sure to share below in the comments section to get involved in the conversation.
How to Write Effective Email Subject Lines
Make sure people open the emails you send them! Grab their attention with powerful subject lines! Learn the SIS principle to help you write more effective, informative subject lines. This important lesson can mean success or failure in your social, academic, and professional life. Watch and learn! https://www.engvid.com/how-to-write-effective-email-subject-lines/
More of my videos about professional English:
How to say your email correctly in English & more https://youtu.be/sa1nmpQOLAQ
How to change basic English into business English https://youtu.be/_2ZDNgtAsbw
Learn about my course, Correct Your English Errors in 10 Minutes a Day: https://10.bexenglish.com/
In this lesson:
0:00 Why are email subject lines important?
4:29 SIS Principle
8:30 More examples
11:42 Vocabulary for subject lines
13:58 More email subject tips